GoLegends

Business description
GoLegends is part of the VSPORTE group of companies and has specialized in organizing sports events, logistics, and team accommodation at the Sochi Olympic Park since 2018. Partners include Megafon, Rosneft, Sovcombank, and numerous government agencies.

Challenge and objectives
Despite having a solid reputation and extensive experience, GoLegends faced a challenge: the lack of a platform to showcase their expertise in detail. This gap limited the flow of inquiries from major corporate clients and prevented them from fully demonstrating their full range of capabilities. The main group website, vsporte.ru, didn't allow for an in-depth presentation of subsidiary projects. The objective was clear: create a website that would serve as a showcase of GoLegends' experience and professionalism while maintaining a stylish and minimalist corporate image. The goal was to convey the dynamism of the sports industry without overwhelming the site with information and maintaining the seriousness necessary to attract corporate clients.

Concept and work process
We handled the full development cycle, from design concept to creating functional solutions. The main focus was on building an intuitive interface that seamlessly combines vibrant photography, detailed case studies, and information about the company's services. We reworked the client's extensive materials to make them user-friendly for online consumption while preserving all the value and depth of the information. We also paid close attention to CMS setup, enabling the GoLegends team to independently publish new cases and updates. We conducted a training webinar for staff and created detailed instructions for working with the system. As a separate task, we verified the site's compliance with Federal Law 152-FZ requirements and integrated Russian servers for data processing and storage.

Results
GoLegends now has a powerful tool for attracting new partners that fully aligns with their business ambitions. Our work resulted in a website that authentically conveys the atmosphere of the sports industry while remaining restrained enough for proper positioning in B2B communications. The PageSpeed Insights performance score reached 97 points, ensuring fast and stable site access. Thanks to the CMS implementation, the company now has complete autonomy in content management and can quickly add new cases and updates without needing to contact developers.
