Extracolleagues

As part of our partnership, the Ar team managed the concept, mechanics, design, copywriting, and promotion, while we took on the technical execution: web development and analytics integration.

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Our primary goal was to launch the project strictly on deadline while building a robust architecture capable of handling a massive influx of paid traffic. The website had to operate flawlessly: instant loading, clean code, smooth animations, and seamless cross-device and cross-browser support. The nature of quizzes is unforgiving—the slightest user discomfort drops the conversion rate.

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To ensure a successful release, we had to navigate two major challenges. First, we worked in live-coding mode. Content approval happened in parallel with development, so we had to stay agile, integrating assets in batches as they were finalized. Second, we carried immense technical responsibility toward our partners and the participating brands. There was zero room for error, meaning every development stage was meticulously planned before coding even began.

The project concept relied on striking a balance between engaging gamification and strict technical requirements. We brought the designer's vision to life with precision, integrating smooth animations powered by the modern GSAP library. The interface's standout technical feature is a 3D carousel on the final screen, which dramatically caps off the funnel and sustains the WOW effect.

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The quiz logic is powered by 467 lines of custom code. Within the script's architecture, we embedded randomization for both the question sequence and the logo order in the ticker tape. This approach delivers a unique experience for every user and ensures fair, evenly distributed visibility for all participating brands.

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After completing the core functional build ahead of schedule, we invested our remaining time in code refactoring. As a result, we doubled the page loading speed — a crucial factor that directly boosts the project's overall conversion rate.

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To measure the promo campaign's effectiveness, we integrated Yandex Metrica and the VK Pixel, configuring over 30 tracked events triggered as users progress through the quiz.

The project was fully built and tested in exactly two weeks. Thanks to deep script optimization, the website achieved excellent performance metrics: a score of 96 on desktop and 77 on mobile.

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In its first month, the project flawlessly processed over 46,000 views. Ultimately, our work provided the Ar team with a robust product featuring comprehensive ad campaign analytics, while delivering an effective funnel to the brands that turns audience engagement into actual traffic for their HR pages.