Superfood
Business description
indiBiome is a brand by Dmitry Alekseev, a PhD in Biology and an expert in the gut microbiome. The company produces natural dietary fiber and cosmetics, relying on microbiome science and the founder’s extensive research experience.
Challenge and objectives
The client approached us with an urgent task — to prepare a promo landing page for the launch of a large-scale ad campaign for the brand's new product, the Superfood cream. On this project, we were responsible for the design and development based on media materials and copy provided by the indiBiome team.
The main challenge was the extreme deadline: we had just 10 days to deliver a turnkey product. The launch was strictly tied to the date of a major conference where the brand planned to present its new beauty line. In this compressed timeframe, we had to create the most vibrant visuals possible. The interface had to convey the distinct Superfood vibe — organic, alive, captivating, and natural.
Concept and work process
The design is rooted in natural aesthetics and vibrant close-ups of the product. We placed maximum emphasis on the visuals, blending live imagery and graphics. The boldest design decision was our work with the typography: we used the CSS text-stroke property in the headings to create striking accents. Typically in web design, this creates unwanted artifacts — sharp spikes above the letters. However, we turned this quirk into an intentional detail mimicking sprouting grass shoots.
The entire website is built on continuous interactivity. Using GSAP ScrollTrigger, we brought the page to life: we implemented parallax effects for the images, set up step-by-step content reveals, and applied dynamic scaling to the H2 headings. Green vector lines in the CTA sections dynamically bend and grow, filling the upper part of the viewport. The site literally breathes, holding the user's attention and smoothly guiding them to the primary target action — clicking through to purchase on Wildberries and Ozon.
Results
The complete design and development cycle took a record-breaking 8 days. We delivered the finished product two days ahead of the hard deadline, ensuring a stress-free launch for the brand's promo campaign. Despite the abundance of heavy media content and complex animations, we managed to achieve a PageSpeed Performance score of 95.
Our major victory was the mobile adaptation: we successfully preserved all the WOW-effects and parallax scrolling on smartphones.
The result is a vibrant, engaging landing page that effectively showcases the brand’s new release and flawlessly converts hot traffic into sales.
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Contacts
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